Press Release Source: Match.com
Match.com Launches Profile Assistance, Providing Trained
Writers to Help The Site's Members Make a Great First Impression
With Compelling and Irresistible Personal Profiles
Wednesday December 17, 7:32 am ET
51% of 5,000 Online Singles Surveyed Indicate Not Checking
Profile Spelling And Grammar Is Most Common Online Dating
Mistake, 23% Complain That Singles Write About Their Exes
in Profiles
DALLAS, Dec. 17 /PRNewswire/
-- Recognizing the importance of a great first impression
in dating, Match.com today announced the launch of Match.com
Profile Assistance (found at www.advisors.match.com ), providing
a network of writers skilled in creating and tailoring online
profiles for the site's 12 million members. Powered by Ingenio,
Inc., Match.com Profile Assistance is the first service
of its kind to be offered by a leading online dating site.
Many singles find the process of creating a profile overly
time consuming, challenging or even intimidating. With Match.com
Profile Assistance, provided through the Match.com Advisors
service, the site's members can quickly and easily review
a list of writers who are knowledgeable about Match.com
and the online dating experience and contact the profile
assistant of their choice through a telephone call. "The
Match.com profile is the foundation of our entire service.
Our members use their profiles to communicate so much about
their interests, their backgrounds and the things they are
seeking in a relationship," said Tim Sullivan, President
of Match.com. "We think Match.com Profile Assistance will
prove a great resource to those members who want a little
help with this key part of the Match.com experience." Users
can access Match.com Profile Assistance by logging on to
www.advisors.match.com , or through Match.com site promotions,
and browse Match.com's list of qualified writers, found
under the Profile Assistance link. Users can review each
assistant's qualifications, availability status and ratings.
A simple click on the "Call Now" button alongside an assistant's
profile sets up a private phone call with that assistant
that will ring at the phone number provided by the user.
Match.com's profile assistants charge a flat $20 fee to
edit an existing profile and $40 to help with the creation
of a profile from scratch. Match.com expects to launch with
approximately 20 profile assistants who will be available
during standard business hours, including weekends, with
generally four to five assistants available at any one time.
"In dating, singles rarely get a second chance to make a
terrific first impression, so it's important they get it
right the first time and post a profile that demonstrates
what they have to offer a romantic partner and what makes
them uniquely special," said Trish McDermott, Vice President
of Romance and resident dating expert at Match.com. In a
survey of more than 5,000 Match.com members asking about
the most common profile mistakes, 51% complained about profiles
with poor spelling or grammar, 23% complained about singles
referencing their exes in profiles and 23% complained about
the photos posted with profiles.
Match.com's Online Personal
Profile Tips:
* Proofread your profile
- Grammatically incorrect profiles sprinkled with misspelled
words suggest a sloppy, second-best approach to dating and
life.
* Have a little fun
-- Playful, fun-loving people who know how to have a good
time are attractive. Tell a story, poke a little fun at
yourself, make the reader smile or laugh and they're likely
to want to know more about you.
* Stay positive -- Although
we all have occasional struggles in our lives, our online
profiles are not places to purge ourselves of all that troubles,
irritates, frustrates or annoys us. Griping, whining and
complaining are never sexy.
* Maintain a little mystery
-- Your goal is to leave the reader wanting a little more,
which is an incentive to send you an email, ask questions,
offer observations and make a connection. Don't drill down
into every life detail in your profile. There is such a
thing as too much of a good thing, even when that good thing
is you!
* Post several photos, and
a video, too -- Although we all want to be loved for
who we are on the inside, this is dating, and the outside
matters too. Profiles with photos get a lot more attention.
Be sure to smile.
Create A Free Profile Today!
About Match.com - Match.com
operates leading subscription-based online dating sites,
offering adults worldwide a fun, private and secure environment
for meeting other singles. Match.com's personals businesses,
including udate.com, which operates Kiss.com, claim more
than 910,000 paying subscribers and more than 20 million
members. The Company estimates it is responsible for arranging
hundreds of thousands of relationships for its members.
Match.com powers paid online dating on MSN, EarthLink; BET
Interactive and is the premier provider of personals for
Love@AOL, offering the Match.com service across AOL, AOL.com,
CompuServe and Netscape.com. Match.com offers wireless dating
with MatchMobile ( www.matchmobile.com ), and events and
vacation opportunities for singles through its sites MatchLive.com
and SpeedMatching, both operated by its affiliate, MatchLive,
L.L.C., and MatchTravel.com. Match.com is an operating business
of IAC/InterActiveCorp (Nasdaq: IACI - News).
About Ingenio - Ingenio
Inc., headquartered in San Francisco and founded in 1999,
has developed the leading Web and telephony platform for
enabling commerce-based information exchange. Ingenio provides
online community voice solutions for Match.com, operates
and powers real-time advice marketplaces, and offers a suite
of products for the online search, directories and Yellow
Pages industries. Ingenio's patented technology platform
is being leveraged by top- tier companies, including Microsoft,
Match.com and Electronic Arts. Investors include Benchmark
Capital; the Carlyle Group; Draper, Fisher, Jurvetson; eBay;
Impact Venture Partners; Integral Capital Partners; Microsoft;
Pyramid Technology Ventures; and Vulcan Ventures, Inc. --------------------------------------------------------------------------------
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